Software Testing Weekly is sent out to 3,464 software testing professionals every week. The open rate is 40% and the click rate is 12% on average. This translates to tens to hundreds clicks on every link.
You can promote your content in front of such a highly-engaged public in two ways:
- Sponsored Link (Top, $149) — placed at the top of the issue. It's always the first link seen by the readers. You can see an example here.
- Sponsored Link (Bottom, $99) — placed next to the most-clicked And... link at the bottom of the issue. The vivid colour makes it stand out from other links. See an example here.
The links can promote any software testing-related product, service, event, article, course, survey, job, etc.
You can read more about the reasoning behind this sponsorship program.
The reasoning behind sponsorship
Hey, I'm Dawid.
I created Software Testing Weekly with a mission to make the best software testing news easily accessible to everyone. As a curator, my mission is to build trust by objectively picking the news every week.
For every issue, I select only about 20 pieces of content from over 400 sources that I follow. I always aim for the highest quality news that deliver great value to me and to my readers.
However, to stay trustworthy and avoid favouring one business over the other, I rarely include content coming from for-profit businesses, especially when it includes self-promotion.
So I've launched the sponsorship links as the only guaranteed way for getting such content featured. This creates a great opportunity for businesses to connect with my audience while preserving readers' trust in my curation.
If you have any questions, please don't hesitate to reach out to me.