Software Testing Weekly is sent out to 5,166 software testing professionals every week. The open rate is 44% and the click rate is 11% on average. This translates to tens to hundreds clicks on every link.
You can promote your content in front of such a highly-engaged public in two ways:
- Sponsored Link (Top, $249) — placed at the top of the issue. It's always the first link seen by the readers. You can see an example here.
- Sponsored Link (Bottom, $99) — placed at the bottom of the issue, just before the most popular link in the And category. The vivid colour makes it stand out from other links. See an example here.
The links can promote any software testing-related product, service, event, article, course, survey, job, etc.
You can read more about the reasoning behind sponsorship.
The reasoning behind sponsorship
Hey, I'm Dawid.
I created Software Testing Weekly with a mission to make the best software testing news easily accessible to everyone. As a curator, my mission is to build trust by objectively picking the news every week.
For every issue, I select only about 20 pieces of content from over 400 sources that I follow. I always aim for the highest quality news that deliver great value to me and to my readers.
However, to stay trustworthy and avoid favouring one business over the other, I rarely include content coming from for-profit businesses, especially when it includes self-promotion.
So I've launched the sponsorship links as the only guaranteed way for getting such content featured. This creates a great opportunity for businesses to connect with my audience while preserving readers' trust in my curation.
If you have any questions, please don't hesitate to reach out to me.